Online store targeting women now in Lagos

An online store, www.householdmax.com, targeting homemakers and specialising in household essentials, has opened in Lagos.

The online store offers a variety of household items including food and drinks, storage solutions, toiletries, kitchen essentials and appliances, bathroom and bedroom essentials.

Other inventories include general home appliances, laundry machines and equipment, baby products, health care products, children’s health care, medical devices and equipment, beauty and fragrance, men’s essentials, women’s essentials, wristwatches, fresh flowers, cards, gifts and gift-wrapping essentials etc.

Addressing the media at the opening in Lagos, the Executive Director, Householdmax.com, Mrs. Aisha Tinubu, said the online store was inspired by the need to explore the benefits of e-commerce while supporting women and other homemakers to better manage their home and meet the demands of their daily household tasks.

“Most people today are leading increasingly busier lives with so much to do always, many tasks to juggle, and all in 24hours that never seem to be enough.

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“Our lifestyle and shopping patterns in Nigeria are changing rapidly, shaped by concerns about traffic, security issues, time constraints and product availability in offline stores. Online stores are gradually overtaking brick and mortar stores, which require buyers to be physically present to determine product availability.

“Shopping or even just window shopping from the comfort of your home, office, mobile device or while abroad, is without doubt, set to dominate buyer patterns in Nigeria in the very near future. This evolution has occurred globally in many countries and is happening and expanding very quickly in Nigeria today,” she said.

She also said, “This is (why) Householdmax (came in). As Nigeria’s largest family and household online megastore, we focus on aiding professionals, families and households in ensuring that their needs and aspirations are met and their lifestyles supported. We are not only about online trade.

“We are more focused on consistently creating those value-adding services that our customers find invaluable, and we know how to support them in the realisation of their plans.”